Sales Up 500% as Marlin Pools Goes Swimmingly under AOL Banner

For Immediate Release:

Boutique concrete swimming pool company Marlin Pools has lifted its sales by a staggering 500 per cent since being acquired by leading outdoor and home improvements specialist Australian Outdoor Living (AOL) in April 2013.

In the six months since becoming part of the AOL family, some 14 new swimming pools have been purchased, against just three installations in all of 2012.

“That’s a fantastic achievement,” said a delighted AOL Managing Director, Colin Kuchel, “especially when you consider the recent challenges in the building and construction industry.”

Mr Kuchel added that the early results vindicate AOL’s decision to purchase Marlin Pools back in April, with the goal of re-establishing the brand as a boutique product and aiming at between just 15 to 20 customised installations per year.

“We knew Marlin Pools was a great, award-winning and premium product with a proud reputation of serving the South Australian market for over 50 years,” he said.

“We also knew that with Marlin Pools owner Hans Pullens, and a man with some 32 years’ experience in the game, joining AOL to head up our new concrete pools division, we had the doyen of the local swimming pool industry leading the charge.

“We also backed ourselves – and our reputation for personalised service and product excellence in Australia’s outdoor and home improvements market – to support Marlin Pools, introduce the product to our considerable customer base and help to drive sales.

“That we’ve achieved such phenomenal success and entrenched the brand in the desired premium market augurs well for the future and is a testament to the team and product we have at AOL.”

Most recently, Marlin Pools won two prestigious Gold Awards at the 2011 Swimming Pool and Spa Association SA (SPASA) Awards for Excellence, which recognise the State’s top suppliers and installers of pools and spas.

The range sits comfortably alongside AOL’s attractive Barrier Reef Pools family of fibreglass pools and places the company in the unique position of being able to offer discerning customers the best possible pool solutions, backed by the best in professionalism, workmanship, customer service and after sales service.

Established in 2005, Australian Outdoor Living is a market leader in outdoor lifestyle home improvements, encompassing outdoor blinds, artificial lawn, roller shutters, verandas and pergolas, timber decking and swimming pools. For more information visit:

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